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Mengniu Yashili’s New Zealand Plant: A Flagship for the Dairy Industry

06 November 2015

A Flagship for the Dairy Industry

On 6 November 2015, one thousand days and 220 million NZD since the first sod was turned, Yashili New Zealand Dairy Co., Ltd. is finally to hold an opening ceremony. The event is an international expansion landmark for Mengniu. As a wholly owned subsidiary of the Yashili International Group and China Mengniu Dairy Co., Ltd, Yashili New Zealand Dairy Co., Ltd and its new plant will produce 52,000 tonnes of infant formula milk powder, to be supplied as finished product in tins and 25 kg bulk base powder to Yashili International, thus greatly enhancing the international competitiveness of Mengniu’s Yashili brand.

Yashili’s World-Class Plant

Yashili, founded in 1983, has gone on to become China’s leading producer of dairy products. In November 2010, it saw a successful listing on the Hong Kong Stock Exchange, and in August 2013, it was acquired by the Mengniu Group. In October 2014, Danone became Yashili’s second-largest investor, purchasing a 25 per cent stake in the company.

Since 2009, Yashili infant formula has been made from New Zealand milk, recognised worldwide for its excellent quality. This has provided a boost to consumer confidence in the Yashili brand.

In order to have more direct access to New Zealand product, Yashili decided to build a factory there. With this in mind, Yashili Shanxi Ltd sent William Zhao to New Zealand, thus starting Yashili’s New Zealand journey.

In order to find the purest piece of land in that very pure country, the man from Yashili scoured New Zealand from Kaitaia to the Bluff, analysing more than one hundred potential sites. On 13 December 2012, after months of field work and careful consideration, Yashili found the ideal place to build its new facility – in New Zealand’s dairy heartland of Waikato. Waikato’s climate, fertile soils and ample water supplies make it New Zealand’s dairy stronghold. Furthermore, the region’s transport links will make it easy for Yashili to ship its product to hundreds of millions of Chinese babies.

In 2013, Yashili invested 220 million NZD in its Pokeno production facility. Almost three years in the making, Yashili New Zealand Dairy Co., Ltd. has finally finished construction. Yashili International Group’s CEO Lu Minfang emphasised that the New Zealand plant was built from scratch by the New Zealand team, that its milk, production, technology, product quality and formula are all the work of Yashili, and that milk powder for the domestic market 100 per cent manufactured abroad was an unprecedented innovation. Shipments to China are expected to begin in early 2016.

Mengniu Helps Yashili Move into the International Sphere

In 2013, Mengniu bought into Yashili, making it Yashili International’s largest shareholder. Mengniu had been unsatisfied with the global status quo for some time. The company has now developed its global distribution networks, successfully shifting from “Chinese cows” to “international cows”. Backed by Mengniu’s huge financial resources, the internationalisation of Yashili has continued apace.

In a few short years, Yashili, and its strategic partners and household names Arla Foods and the Danone Group, have made inroads worldwide; these bold investments in assets and distribution offer Yashili international horizons. In addition to “bringing home”, Yashili is boldly heading out into the world. By allowing for global distribution of high-quality milk, Yashili New Zealand’s production facility is a key link in Yashili’s global network.

As Yashili’s overseas production base, the New Zealand plant comes with the world’s most advanced technology and the finest automatic control systems. Temperature and humidity will be controlled around the clock, guaranteeing stable production. Automated production will ensure reliable product quality. Danone and Arla have already made visits to the New Zealand plant, praising the high standard of its equipment and describing it as one of the world’s most advanced facilities.

From “bringing home” to “moving out”, Yashili is an example of a Chinese brand blazing a trail in the eyes of the world. Making use of Mengniu’s global assets and digital networks, and through continuous integration of quality resources from around the world, Yashili is striving to provide consumers with greater choice, better quality and products to suit every need. Employing the highest standards to produce the best-quality products – this is the promise of Yashili’s overseas production facilities.

Through the Highest Level of Asset Integration, Yashili will Scale the Peaks of Product Quality

At the opening ceremony, Yashili, Danone and Arla will unveil the Yashili α International Quality Ecological Chain Scheme and sign a memorandum on an international cooperation framework. The three partners will focus on the establishment of the Yashili α International Quality Ecological Chain Scheme and will work together to put it in place, jointly strengthening Yashili’s product quality and building this link in Mengniu’s global network.

The Yashili α International Quality Ecological Chain Scheme is one of the cornerstones of Mengniu’s global deployment strategy. It includes the integration of global quality assets and the production of world-class dairy products so that Chinese consumers can enjoy safer products that offer better value for money.

At the opening ceremony, Danone, Arla and Yashili will sign off the Yashili–Danone Global Raw Materials Procurement Framework Agreement and the Yashili–Arla Technical Quality Cooperation White Paper, which relate mainly to closer cooperation in the areas of milk product safety, handling technology and product development. Danone can offer Yashili support in terms of world-class raw materials procurement, whereas Arla will share and cooperate with Yashili on research processes and quality management techniques. Through its exchanges with these two global dairy leaders, Yashili begins its natural integration into global markets, an indication that the quality of its products is now world-class.

With its global product quality ecological chain, Yashili is bringing Chinese milk powder into the “New Chinese Products” era. What are “New Chinese Products”? Yashili breaks these down into “new structures”, “new quality”, “new heights” and “new milestones”. This means that under the new tripartite leadership structure of Mengniu, COFCO and Danone, Yashili will, through research and development at the international level, transform the very best raw materials into the finest-quality products. Yashili International Group’s CEO Lu Minfang stresses that Yashili’s path from “Chinese products” to “new Chinese products” and from “learning from foreign technology” to “comprehensive use of cutting-edge technology” involves a commitment to the Chinese dairy industry: the production of world-class “new Chinese products” will enable the industry to compete at the global level on the basis of quality.

A Strong Cooperation Platform to Provide a Blueprint for the Dairy Industry

Danone has a highly developed supply chain and is able to support Yashili with raw materials at the global level. Danone Nutricia New Zealand will, in the future, be able to offer Yashili cooperation in the areas of high-quality raw materials and milk powder processing and packaging, becoming one of the links in Yashili’s international production chain.

Danish dairy giant Arla is a global milk powerhouse, with its experience in scientific quality-controlled farming, product safety control and technical innovation being key to its leading role worldwide. Arla’s Arlagarden® quality management system is one of the most important elements of its partnership with Yashili. In terms of science and technology, cooperation with Arla will offer Yashili more scientific and rational pasture quality management technology for use in global milk production, strengthening quality control and elevating technical standards.

Yashili makes a turnaround on the international stage.

This year, Yashili acquired Dumex and Mengniu Arla, enabling it to improve its product line and expand the new structure of its Chinese business.

Effective access to world-class materials and restructuring of its Chinese operation augur well for Yashili’s products worldwide. The Yashili α International Product Quality Ecological Chain, as well as growth and consolidation, will allow for the creation of new quality standards that lay the foundations of a friendlier, more open global dairy industry platform. Yashili will continue looking outwards, seeking better value for money, more flexible interchange and integration of high-quality dairy assets, with a focus on each and every tin of milk powder.

Pearls in the Ocean – The 21st Century’s Maritime Silk Road

China–New Zealand relations are entering a new phase of comprehensive cooperation. On the recently published map of the 21st Century Maritime Silk Road, New Zealand and the South Pacific have entered a new sphere of shared prosperity under the aegis of China. In today’s globalised world, the New Maritime Silk Road can only increase the pace of trade between China and New Zealand.

China, as the world’s second-largest economy and New Zealand, a world leader in farming, have plentiful areas of mutual interest. The achievement of Yashili New Zealand’s goals will be a milestone for the Chinese dairy industry – promoting Chinese dairy’s opening to the world, stimulating international mergers and acquisitions, and increasing China’s international competitiveness.

As a well-known dairy enterprise within China, Yashili will invest in enterprises along the New Zealand stretch of the 21st Century Maritime Silk Road, leading to greater cooperation between China and New Zealand, promising brighter prospects for both countries and offering complementary advantages in terms of resources. In a world in which China–New Zealand cooperation is growing ever closer, this will also stimulate Mengniu distribution worldwide and provide a blueprint for the internationalisation of Mengniu, allowing it to become the global dairy benchmark company!

蒙牛雅士利新西兰工厂全新起航共筑全球乳品生态航母

经过1000多天的建设,2.2亿纽币的投入,雅士利新西兰乳业有限公司终于将在2015年11月6日举行盛大开业典礼。雅士利新西兰工厂的建成,标志着蒙牛国际化布局又进一步完善。据悉,作为雅士利国际集团的全资子公司,新西兰工厂将年计划生产52,000吨婴幼儿配方奶粉,产品将以罐装成品及25公斤大包装基粉的形式供应给雅士利国际,大幅度提升蒙牛旗下雅士利的国际竞争力。

雅士利自建世界级工厂

雅士利,始创于 1983 年,历经 30 多个春秋的发展,已成为中国乳制品行业中的领军企业。2010 年 11 月,于香港成功上市。2013 年 8 月,蒙牛集团控股雅士利。2014 年 10 月,达能以 25%的股份成为雅士利第二大股东。

自2009年开始,雅士利旗下所有婴幼儿配方奶粉均采用拥有世界公认优良品质的新西兰奶源,由此也提振了消费者对雅士利品牌的信赖。

为了更进一步地利用新西兰优质资源,雅士利决定直接在新西兰建厂!基于这一想法,当时在雅士利山西公司的赵英祥被派往新西兰,开始了雅士利人的新西兰逐梦之旅。

为了找到纯净国度中的至纯至净之地,雅士利人用脚步丈量新西兰26万平方公里的土地,前后探测了100多块优秀牧场。通过实地调查与综合考量,2012年12月13日,雅士利团队找到了最合适投资办厂的地方,那就是传统优质牧场的集中地–怀卡托。这里景致优美,气候适宜,土地肥沃,水源富足,是新西兰最主要的奶源核心基地。此外,这里便利的交通更方便雅士利将具有国际品质的产品输送到亿万中国宝宝手中。

雅士利于2013年投资2.2亿纽币(约合11亿元人民币)在位于怀卡托的波基诺设立婴幼儿奶粉生产基地。经过近3年的建设,雅士利新西兰乳业有限公司最终落成。早前,雅士利国际总裁卢敏放在谈及新西兰工厂时强调,雅士利新西兰工厂的建设完全由团队从零开始,无论是奶源、生产、技术还是产品质量及配方都由雅士利团队亲自完成,开创了奶粉行业国内品牌在海外100%自主建厂的先河。原装进口产品预计在2016年初在国内大力起航。

蒙牛助力雅士利真正走向国际化

2013年,蒙牛乳业正式控股雅士利,在全球化的今天,蒙牛早已不满足于现状。早前就开展全球化布局,从“中国牛”向“国际牛“成功蜕变。在蒙牛强大资源背景的支持下,雅士利国际化步伐也开始越跨越大。

短短几年时间,雅士利先后与Arla Foods、达能集团等全球知名品牌展开战略合作,这些极具魄力的资源投资和布局使雅士利拥有了国际化的视野。除了“引进来”,雅士利更是勇敢地走出去。布局全球优质的奶源资源,雅士利新西兰工厂便是雅士利走向国际道路上的重要一环。

作为雅士利的海外生产基地,新西兰工厂以全球最先进的技术,完善的自动控制系统等面世。据了解,工厂车间内24小时固定的温度湿度控制,保证了生产操作的稳定。而自动化生产,则保证了产品质量的稳定。此前,达能和Arla到新西兰工厂进行现场考察,对其设备给予了高度赞赏,更称之为全球最先进的工厂。

从“引进来”到“走出去”,雅士利以国际眼光为中国的品牌走出国门树立了典范。如今,在蒙牛国际化资源背景和数字化网络的影响下,通过对全球优质资源的不断整合,雅士利力求为消费者提供更多样、更优质、更便利的产品。用全球最先进的质量标准来提升雅士利的质量标准,这就是雅士利海外办厂的初衷。

顶端资源整合,雅士利再攀品质高峰

在此次庆典活动中,雅士利还将与法国达能集团及丹麦Arla共同开启雅士利α国际品质生态链计划,并分别签署双边合作框架备忘录。三方将围绕雅士利α国际品质生态链的建立与完善携手提供所需资源,共同强化雅士利的国际品质,构筑蒙牛国际化之路上的重要一环。

雅士利α国际品质生态链计划是蒙牛国际化部署下的核心战略之一,既整合全球优质资源,打造世界顶端乳品品质,为中国消费者提供更安全,更具价值的产品。

在庆典现场,雅士利将与法国达能、丹麦Arla分别签署《关于雅士利与达能的全球顶级原物料采购框架》及《雅士利与Arla科技质量技术合作白皮书》,主要围绕乳品品质安全、管理技术、产品创新等方面展开深度合作。其中,达能将为雅士利提供世界级原辅料采购配给支持,而Arla则会在乳制品科研工艺与质量管理技术方面与雅士利分享并合作。与两家世界级乳业集团的深度互通,是雅士利对世界乳品市场中顶端资源有机融合的开始,标志着雅士利的产品品质已达到世界一流水平。

在国际品质生态链下,雅士利悄然开启了中国奶粉的“新国货”时代。什么是“新国货”?雅士利用“新格局、“新品质”、“新高度”、“新里程”这四个“新”作为诠释。这既是意味着,在蒙牛、中粮、达能三驾马车新格局的带领下,雅士利优选全球一线原料,凝聚国际化研发力量,力求为消费者提供具有国际品质的产品。雅士利国际集团总裁卢敏放强调,从国货到“新国货”、从“学习国外先进技术”到“全面采用世界尖端科技”,雅士利对国内乳品行业的未来作出了承诺:拥有国际化一流生产及管理水平的 “新国货”,必将能质战全球。

强强平台化合作,共筑乳业新蓝图

达能在全球范围拥有深厚的原物料供应链资源,可为雅士利提供世界级的原物料合作支持。如隶属达能旗下的新西兰Nutricia,在未来将与雅士利新西兰形成在优质乳源、奶粉加工、乳品包装辅料等多方面的合作,成为雅士利国际品质生产链条上的一股新生合力。

丹麦乳品巨头Arla作为世界性乳业强企之一,科学化的牧场质量管控,食品安全生产管理等方面的经验与技术创新是其立足世界乳品圈的核心力量。如Arla独创的Arlagarden®质量管理体系即为此次合作分享的重要内容之一。此次在科技质量领域与Arla达成的合作,将有助于雅士利把更科学合理的牧场质量管理技术引入其世界性奶源建设之中,强化在源头上的品质管控深化与技术升级。

如今,雅士利已全方位开启国际舞台上的华丽转身。今年,雅士利更是通过全资收购多美滋和欧世蒙牛,对旗下的产品线进行完善,进一步扩大国内业务的新格局。

世界顶端资源的有效接入,国内业务格局的完善等都是雅士利展望世界品质的良好开始。雅士利α国际品质生态链的塑造、强化与完善,将为创建乳业国际品质的新型标准奠定基础,为打造更友好、更开放化的世界乳业平台提供可能。雅士利将继续放眼世界,寻求更多高价值,高延展性的资源进行互通与融合,集合世界优质乳业资源,专注做好每一罐好奶粉。

21世纪海上丝绸之路的点睛明珠

当前,中新关系正处于步入全面合作的新时期。在刚公布不久的”21世纪海上丝绸之路”版图上,包括新西兰在内的南太平洋地区毅然成为了与中国开展合作共赢、文明共鉴的区域。在经济全球化的今天,新海上丝绸之路南线的实现,让中国与新西兰合作共利的节奏越来越快。

作为目前世界第二大经济体的中国,与作为农业、畜牧业大国的新西兰在资源上有着很大的互补性。雅士利新西兰项目的落成,对中国乳制品行业具有里程碑意义: 这将促使中国乳业走出去,走向国际并购,提升中国乳业的国际竞争力。

雅士利作为国内知名的乳企,在21世纪海上丝绸之路沿线的新西兰投资办厂,将成为中新两国合作的一个典范,有利于两国未来合作前景的建设,并争取更多的资源优势互补。在中新合作进一步加强的今天, 此举也为蒙牛全球布局,创新实践蒙牛特色的国际化之路提供蓝本,令其成为全球乳业的标杆性企业!